The iSold It Story

iSold It, LLC was founded so that everyone--from individuals to businesses to non-profit organizations--could have an easy way to sell merchandise online.  From the first corporate store, which opened in Pasadena, California in late 2003, the company has grown to more than 190 franchised stores open and another 700 under contract nationwide, making it the country's largest drop-off store chain and the number one volume seller on eBay.

Learn more about iSold It, LLC at the corporate website and press room.

About iSold It of Dallas

ISI Enterprises, Inc., d/b/a iSold It of Dallas, is an independently owned and operated franchisee of iSold It, LLC, with three stores in North Dallas and Plano, Texas. 

iSold It of Dallas is owned by Plano residents Cheryl and David Goldstein, both of whom are serious eBay addicts.

David is an experienced and successful small-business entrepreneur as well as a former corporate attorney.  He was the founder, president and CEO of ProSoft Corporation, a multi-million-dollar enterprise software firm that was acquired by a British publicly-held company in 1997.  He also served as president of technology start-up PostNexus, Inc. in 2001-02.  With Cheryl, he owned and operated a travel agency, Travel Together Vacations, Inc., that specialized in luxury vacations for families with children.  Outside of the business world, David is a commercial single- and multi-engine pilot and flight instructor, and volunteers as a search and rescue/disaster relief pilot and check pilot for the Civil Air Patrol (USAF Aux.) and as a pilot for Angel Flight South Central and for Challenge Air for Kids and Friends.

Cheryl has extensive experience in retail management, sales and customer service.  She grew up working in her family’s business, a retail bakery owned by her father and grandfather.  Cheryl completed Bloomingdale’s management training program and from 1984 through 1988 managed various departments throughout the Dallas store.  In 1988, she joined Southern Methodist University as Assistant Director of Undergraduate Admission, and four years later she assumed the additional responsibility of supervising the office staff and developing new process management procedures as part of a campus-wide “re-engineering” committee.  Most recently, she has worked with special needs students as a Special Education Teaching Assistant at Barksdale Elementary School (Plano ISD).  Cheryl is active as a PTA volunteer, a teacher in the Adat Chaverim religious school, and captain for an annual Race for the Cure team.  In her spare time, she collects and works vintage jigsaw puzzles that she purchases on eBay.  She is also an Education Specialist Trained by eBay, and teaches classes on the Basics of Buying on eBay.